Amar Shah

Emmy-winning Producer and Content Executive

United States

I am a multiple Emmy-winning producer and creative executive who has spent more than a decade at the highest levels of digital, television and social media.

With a Cameron Crowesque start, I covered the NBA for Slam Magazine and appeared on the cover of Sports 
Illustrated for Kids with Shaquille O'Neal at the age of 15.

During my time at ESPN, I produced features for SportsCenter and wrote several cover stories for that ranged from the spelling bee, cricket to Slamball.

After stints at Fox Sports and MySpace, I held development roles at ESPN and DLP Entertainment.

Later I led the Digital Features and Sponsored Content editorial team at NFL Media, where I led projects as diverse as "The Oral History of Varsity Blues," NFL Fan Pass, and Rod Tidwell: A Football Life. Following the NFL, I joined the Orlando Magic as its Creative Strategist, where I oversaw social and content strategy for the team.

In 2018, I started Studio T Creative, an award-winning creative production agency.

My dream came true when I got a chance to work with legendary coach Steve Spurrier as the Director of Digital for the Orlando Apollos, the new pro football team in the Alliance of American Football.

My next opportunity took me to the travel and hospitality industry, where I launched and led the in-house agency at Rentyl Resorts and created and executive produced such video series "Sunset 365" and "Inside Margaritaville Resort Orlando" and more which won over 50 industry awards including Telly and Marcom Awards for brands like Margaritaville, Island H2O Live, Sunset Walk, Encore Resort, Bear's Den, Islands of Islamorada and multiple global locations.



The Oral History of "Varsity Blues"

Wrote and produced "Varsity Blues Oral History" longform feature where I interviewed the cast, crew and creators of the film about how it all happened.

Orlando Magic
STUFF Studios

As Creative Strategist at the Orlando Magic, I created one of the first in-house content agencies for a pro sports team. Stuff Studios was invented to help use our famous mascot STUFF into popular culture by telling scripted, character-driven stories.

Orlando Magic
Magic Legends: animated series

Created and produced branded content animation series for Orlando Magic that had over a million social media views. The series was sponsored by Budweiser and featured unique and untold Magic stories with former Magic players and executives.

Orlando Apollos
The Reel: docu-series

As the Director of Content for the Orlando Apollos, it was a joy to build the content strategy from a team from scratch. One of the main pillars was creating documentary series for our fan base. This series won an AVA Digital Award for social video.



Sati Shaves Her Head

Wrote and produced "Sati Shaves Her Head" starring Hannah Simone (New Girl) and Sonal Shah (Scrubs). Indieflix said it's "funny, raunchy, and delivers satisfying payback" ​

Studio T Creative


Washington Post
Perspective | To many Indian Americans, Apu is offensive. To me, he's my dad.

A slow-brewing controversy over the longest-running TV show in history came to a head a few weeks ago. In his documentary "The Problem With Apu," Indian American comedian Hari Kondabolu called "The Simpsons" character Apu, voiced by Hank Azaria, a racist stereotype - "a white guy doing an impression of a white guy making fun of my father."
A Wicket Wedding

An award-winning cover story I wrote about my journey to India for my wedding, where I fall in love - with a new sport, cricket.
Hanging with Shaq in high school

He smiled and whispered in her ear ... It was April 26, 1996. Game 1 of the first round of the NBA playoffs between the Detroit Pistons and Orlando Magic. I was then a short, skinny 15-year-old who barely knew how to shave. Earlier that day, I heard Mindy, the senior girl who I had crushed on, mention she would be attending the Magic game that night. Prom and graduation were weeks away. I needed to leave a lasting impression. Hence, I pulled out my ace in the hole, all seven feet of him. I...
My addiction to T206 baseball cards

The Monster had taken control. My wife Tejal held a torn manila envelope, displaying the contents before me. Within a welded slab of hard plastic was my T206 Piedmont Rube Waddell baseball card. "You told me you stopped."
The 33-year-old Fantasy First-Timer

Our digital features editor, Amar Shah, has never played fantasy football until this year. He chronicled his adventures this season. It's done. No more games, line-up changes or trash-talking. No more driving my wife crazy or annoying my co-workers. Although, I will continue to annoy Michael Fabiano, as it has become my life's goal to dethrone him in fantasy.
Keepers of the Hive

Indian-Americans are the New England Patriots of spelling bees...With their Harry Potter spectacles, floppy black mops of hair and bookish personas, they look exactly like a younger version of me. The similarities are eerie.