Amar Shah

Emmy-winning Producer and Content Executive

I am a multiple Emmy-winning producer and creative executive who has spent more than a decade at the highest levels of digital, television and social media.

With a Cameron Crowesque start, I covered the NBA for Slam Magazine and appeared on the cover of Sports 
Illustrated for Kids with Shaquille O'Neal at the age of 15.

During my time at ESPN, I produced features for SportsCenter and wrote several cover stories for that ranged from the spelling bee, cricket to Slamball.

After stints at Fox Sports and MySpace, I held development roles at ESPN and DLP Entertainment.

Later I led the Digital Features and Sponsored Content editorial team at NFL Media, where I led projects as diverse as "The Oral History of Varsity Blues," NFL Fan Pass, and Rod Tidwell: A Football Life. Following the NFL, I joined the Orlando Magic as its Creative Strategist, where I oversaw social and content strategy for the team.

In 2018, I started Studio T Creative, an award-winning creative production agency.

My dream came true when I got a chance to work with legendary coach Steve Spurrier as the Director of Digital for the Orlando Apollos, the new pro football team in the Alliance of American Football.

My next opportunity took me to the travel and hospitality industry where I headed content and creative for such brands as Margaritaville Resort Orlando, including Margaritaville Hotel and Cottages, Island H2O Live, and Sunset Walk, as well as Rentyl Resorts, including Encore, Bear's Den and Spectrum Plus.



Washington Post
Perspective | To many Indian Americans, Apu is offensive. To me, he's my dad.

A slow-brewing controversy over the longest-running TV show in history came to a head a few weeks ago. In his documentary "The Problem With Apu," Indian American comedian Hari Kondabolu called "The Simpsons" character Apu, voiced by Hank Azaria, a racist stereotype - "a white guy doing an impression of a white guy making fun of my father."
The Oral History of "Varsity Blues"

Wrote and produced "Varsity Blues Oral History" longform feature where I interviewed the cast, crew and creators of the film about how it all happened.
J.J. Watt is not human (NFL infographic)

We break down everything J.J. Watt, from his unmatched on-the-field stats to how many cheeseburgers it would take to have a comparable 9,000 calorie diet! 2 million views on YouTube

Orlando Magic
STUFF Studios: Fast and the Furriest

STUFF STUDIOS:Get ready! Rev up those engines! Watch the Fast and the Furriest feature film now. Find out if STUFF gets his Hoverboard back...!

WRITING - Articles, Essays, Columns

Evening Standard
Son's tells heart-warming story of father's 'gas station life' amid Simpsons' Apu race row

A man whose father owned several convenience stores in the US has told a heart-warming story of "gas station life" amid a racism row over The Simpsons character Apu. The long-running cartoon has faced controversy over the Kwik-E-Mart owner after Indian-American comedian Hari Kondabolu released a documentary last year suggesting the character was founded on racial stereotypes.
A Wicket Wedding

An award-winning cover story I wrote about my journey to India for my wedding, where I fall in love - with a new sport, cricket.
Hanging with Shaq in high school

He smiled and whispered in her ear ... It was April 26, 1996. Game 1 of the first round of the NBA playoffs between the Detroit Pistons and Orlando Magic. I was then a short, skinny 15-year-old who barely knew how to shave. Earlier that day, I heard Mindy, the senior girl who I had crushed on, mention she would be attending the Magic game that night. Prom and graduation were weeks away. I needed to leave a lasting impression. Hence, I pulled out my ace in the hole, all seven feet of him. I...
My addiction to T206 baseball cards

The Monster had taken control. My wife Tejal held a torn manila envelope, displaying the contents before me. Within a welded slab of hard plastic was my T206 Piedmont Rube Waddell baseball card. "You told me you stopped."
The 33-year-old Fantasy First-Timer

Our digital features editor, Amar Shah, has never played fantasy football until this year. He chronicled his adventures this season. It's done. No more games, line-up changes or trash-talking. No more driving my wife crazy or annoying my co-workers. Although, I will continue to annoy Michael Fabiano, as it has become my life's goal to dethrone him in fantasy.
Kumar Sangakkara a man with a plan

Sri Lanka's Kumar Sangakkara, a lawyer-in-training, has a gift for the cover drive and has been described as a "tough-talking, sharp-thinking, ball-bashing man with a plan," writes Amar Shah.


NFL Fan Pass
NFL Fan Pass

Manage all content on NFL Fan Pass, a sports and pop culture site on featuring custom branded behind-the-scenes content for Nike, New Era, EA Sports and NFL Shop.

Sati Shaves Her Head

Wrote and produced "Sati Shaves Her Head" starring Hannah Simone (New Girl) and Sonal Shah (Scrubs). Indieflix said it's "funny, raunchy, and delivers satisfying payback" ​

Orlando Magic

Orlando Magic
Schedule Reveal Pie Party

We had some fun unveiling the Orlando Magic schedule and that included Stuff shoving pies into faces. This simple video got us some great coverage. SB Nation: NBC Sports -

Orlando Magic
Magic Stars Week - Aaron Gordon

During the off-season, we created themed weeks for our current and former players on social. This allowed us to create customized content including hype videos and other cool features.

Orlando Magic
#OrlandoUnited Day Pulse Tribute video

One year ago today, our world changed forever. Forty-nine of our LGBTQ family, friends and neighbors were taken from us too soon, with countless others affected by the tragedy at Pulse. Today, we continue to honor their lives, the heroes who emerged that day, and a community that showed the world love always conquers hate.

Orlando Magic
Best of Orlando Magic Snapchat

I launched Snapchat for the Orlando Magic. Check out some of the fun content including, Aaron Gordon wearing Spectacles to dunk, Shaq giving his predictions and Magic players singing "Uptown Funk."

DC Comics Mock Draft

We decided to look at how DC Comics heroes and villains would fare if they decided to enter the 2016 NFL Draft. Over 16 millions page views.
Inside the NFL Combine

Features Editor Amar Shah gets some tips from future NFL players on how to best conquer the 40-yard dash
NFL Combine First-Timer

At the 2014 NFL Combine, I channeled my inner George Plimpton by giving you an inside look at what it's like to be a participant and run the 40-yard-dash.
The Mystery of the Super Bowl I tapes

At least filmmaker Stanley Kubrick can't be accused of staging the event, though there were spacemen with jet packs flying around. Two seminal events occurred during the late 1960s that changed the United States: NASA put a man on the moon, and the AFL and NFL agreed to play each other in what became the first Super Bowl.
'Key & Peele' dish on their Super Bowl special

They're the funniest and smartest comedy duo on television. Keegan-Michael Key and Jordan Peele of "Key & Peele" have created some of the most memorable sketches in pop culture that have ranged from President Barack Obama to substitute teachers, but one of their favorite terrains for fodder is the football field.

Keepers of the Hive

Indian-Americans are the New England Patriots of spelling bees...With their Harry Potter spectacles, floppy black mops of hair and bookish personas, they look exactly like a younger version of me. The similarities are eerie.


ESPN Cricinfo
Let me tell you about Sachin, my son

Dear Rohan, Sachin Tendulkar is coming to Los Angeles. You know, we almost named you after him. Your mom scoffed at my other recommendations, Gatsby and Anakin, but Sachin was a name that made her eyes twinkle. He's the one I make you watch YouTube highlights of on my laptop instead of reading you Brian the Smelly Bear.

The Wall Street Journal
Wickets and Willows Come West

The sites work for about five minutes. Then the choppy broadcast ceases all together and the link breaks leaving me wondering whether or not India's bowler Ishant Sharma was able to get Australian batsman Michael Hussey out.
I left my wicket in El Segundo

VAN NUYS, Calif. -- The Nawab of Najafgarh needs some space. On a languorous Sunday afternoon in Southern California, Indian cricket star Virender Sehwag sits under a canopied tent pleading with a swelling mass of spectators to give him time to catch his breath. Sehwag has just finished a match, and sweat drips down his forehead.

An American Yankee in Dada's Pitch

An hour before the Kolkata Knight Riders and the Rajasthan Royals were to face off, I found myself in a wedding hall in southern Calcutta discussing floral arrangements. As my sister-in-law, her future husband, and his father discussed the merits of marigold over roses, I continued to nudge my wife about the time.

Fox Sports

Fox Sports
Stephen King-Red Sox Trailer

Created for The Best Damn Sports Show Period for Fox Sports this was a homage to the King of Horror and his love for the Boston Red Sox. There are plenty of easter eggs for King fans.

Fox Sports
The Kobe Ultimatum

Nothing more fun than the mash-up movie trailer. Created for The Best Damn Sports Show Period.


The 6 Boroughs

"A certain magic still lingers in the very name." The words spoken by John Facenda decades ago still ring true to this day. You will be forgiven if you have that catchy NFL Films music stuck in your head right now, and likely for the rest of the day.
All-time underrated and overrated players for every team

As we all anxiously await the start of the football season, the writers at have compiled an all-time list of the most underrated and overrated players for every team. NFC WEST The Arizona Cardinals are on the longest active championship drought in the NFL.
Super Bowl 50 Viewer's Guide

On February 7, Super Bowl 50 between the Carolina Panthers and Denver Broncos will kick off at Levi's Stadium in Santa Clara, Cali. The Panthers will be looking for their first championship in franchise history while the Broncos hope to secure their third. But we all know the Super Bowl is bigger than just the game.
Journeys |

A 15-year NFL career. A source of pride. A testament to the ability to withstand the mental and physical toll of the game, year in and year out. For Baltimore Ravens wide receiver Steve Smith Sr., the end of his NFL journey isn't a time for retrospection, but a chance to prove to everyone he is still at the top of his game.
Marvel Mock Draft 2016

The 2016 NFL Draft is right around the corner. And so is the release of "Captain America: Civil War" in theaters. Combining these two elements, we decided to look at how Marvel heroes and villains would fare if they were entered into the 2016 NFL Draft. The Los Angeles Rams are on the clock!
Are You Fan Enough?

Experience the most unique fan stories in the NFL and test your knowledge about your favorite team. Are You #FanEnough?
NFL Casual Fan's Guide

On February 1, the New England Patriots face off against the defending champion Seattle Seahawks in Super Bowl XLIX. The event has always been bigger than just the game. It's become a cultural phenomenon in our society; one centered around food, entertainment and anything and everything to do with pop culture.
The Timeline: Favre Returns

For 16 seasons, Brett Favre was the favorite son of Green Bay, winning three consecutive MVP awards and making two trips to the Super Bowl. After signing with the rival Minnesota Vikings in 2009, Favre received a bit of a different reception from the Packers fans than he had grown accustomed to.
NFL draft: Best and worst picks ever for every team

In the days leading up to the NFL Draft, writers will list their best and worst picks for all 32 teams and allow users to determine their choices as well. Tony Gonzalez might be the NFL's all-time leading receiving tight end, but he has serious competition for the title of best Chiefs draft pick ever.
HIStory |

There's the journey. And then there's the destination. The latter is the NFL. The former is the heart of the matter. Joseph Campbell called it the monomyth, the hero's journey. From Odysseus to Luke Skywalker, the characters from our most beloved tales began their voyage fighting through obstacles and overcoming adversity.
Top 50 Sounds

Sound represents the very essence of the NFL, and nobody understands that better than Bose. As we count down the weeks to Super Bowl 50, let's relive some of the most iconic moments in football history with these 50 greatest sounds of the NFL. This installment is 50-41. 50.
The Greatest Football Movie Ever

What is the best football movie ever? Check out our bracket of the finest football flicks of all time and stop by next Friday to see which film will reign supreme as the best ever.